Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Purpose This study developed an extended model of self-congruity by integrating destination image, personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between intention. To compare effects on across male female tourists, PLS-Henseler's multigroup analysis PLS-permutation test analyse gender as a moderator in the proposed framework. Findings Our results revealed positive direct among findings indicated highly significant difference personality ideal tourists. The association image identified through this represents crucial contribution tourism literature. also enriches research comparing tourists' intentions Zealand, having heterogeneity within Practical implications practical from our can improve marketing organization (DMO) officials' awareness one-time repeat experiences, which strongly trigger subsequent visits. Originality/value paper is first examine correlations considering whether might moderate these factors. innovatively adopted PLS-SEM along several advanced analytical approaches, such (MGA) women men, model.